Despite the volume of avoidable food waste being relatively small, it’s presence provides an opportunity to increase the sustainability of farmers markets by reducing it.
This will be difficult if food stallholders and market organisers continue to claim that there is no food waste.
One finding of our engagement is that it is often the word ‘waste’ which creates difficulties, as it can put people on the defensive. Over the course of the engagement, we found that it was generally more effective to use language such as “lifecycle of food”, “fate of food”, “surplus food”. When this terminology was used, it was easier to uncover the existence, and sources, of food waste by farmers markets.
Another reason uncovered related to different conceptions of what actually constitutes ‘food waste’. Look out for our next blog ‘It’s not waste, it goes to compost’ to find out more!